As a writer, I’m always happy to hear that the pen is mightier than the sword. More troubling is the assertion that one picture is worth a thousand words. Have I wasted my life by never learning to draw? Probably not: I was no more destined to be another Goya than another Shakespeare. Yet I have often encountered great slabs of boring prose and longed for a good news photograph to take their place. Could it be true that pictures really do make a bigger impact than words? The world of advertising may provide some answers. Companies spend huge amounts of money using both words and pictures in an effort to make us buy their products. A test of its effectiveness is how many one can remember. That’s not the same as buying the goods being pushed, but you won’t buy a product if you can’t remember its name. So...
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