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Media Matters: On paper, yes, it’s all over. But is it?

Regulars | By Stephen Glover | December 2017


Sales of newspapers continue to plummet. Yet the Netflix model and the pleasure of reading newsprint may yet save dead-tree journalism

One of my more melancholy tasks is studying the latest newspaper circulation figures. It is melancholy because, for more than a decade, they have been in relentless decline. The most recent ones are no exception. The Sun – down nearly nine per cent year-on-year. The Daily Mail – down almost eight per cent. The Guardian – down nearly seven per cent, and now selling a mere 143,000 copies a day. It’s true that, over the same period, the Daily Telegraph and Times have posted slight increases, but that is only because they have been pumping out more so-called ‘bulk’ (i.e. free) copies to boost their figures. It seems impossible to deny that printed versions of newspapers are on death row. On present trends, the Guardian will be selling fewer than 100,000 copies a day within a very few years, at which point it would surely follow the example of the...

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