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The death of the adverb

Old Un's Notes | September Issue


The passing of the adverb will be mourned deeply, mournfully and agonisingly – or deep, mournful and agonising

The Old Un is sad to announce the death of the adverb, killed off by admen and sports stars.

This summer, the Old Un was told in an advert for London tube travel on Classic FM to ‘travel kind’. Then, after the Open at Carnoustie, Northern Irish golfer Rory McIlroy said, ‘I played aggressive.’ Tiger Woods added, ‘I played consistent.’

The passing of the adverb will be mourned deeply, mournfully and agonisingly – or deep, mournful and agonising.


This story was from September Issue issue. Subscribe Now