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What is namecore? Richard Godwin

Regulars | By Richard Godwin

If a trend gets 16 million views on TikTok and then vanishes without trace, is it really a trend? By Richard Godwin

Namecore is a stupid, made-up word which describes the trend of giving stupid, made-up names to stupid, made-up trends. It is, according to the hip magazine The Face, ‘the trend that unifies all trends’. In the not-too-distant past, a trend would come along and stay around long enough for everyone to have some appreciable idea of what it entailed. Romanticism lingered for most of the 19th century. Punk defined the latter half of the 1970s. ...

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