As the weeks go on in a COVID world, there are two striking observations… New York normally has one of the most carefully managed billboard markets with ads placed and removed with military precision. Advertising executives buy the space months ahead to be carefully co-ordinated with TV campaigns. The producers of this January film have got record-breaking value for money, especially for a film that left the cinemas weeks ago. And another unheard of phenomenon - empty premium-location billboards - which I mentioned some weeks ago, is still the case and indicative of even tougher times ahead as companies prepare for a significant market drop.
