"The Oldie is an incredible magazine - perhaps the best magazine in the world right now" Graydon Carter, founder of Air Mail and former Editor of Vanity Fair

Subscribe to the Oldie and get a free cartoon book


Read all about yesterday’s films

Blog | By James Fletcher | Jun 16, 2020

As the weeks go on in a COVID world, there are two striking observations… New York normally has one of the most carefully managed billboard markets with ads placed and removed with military precision. Advertising executives buy the space months ahead to be carefully co-ordinated with TV campaigns. The producers of this January film have got record-breaking value for money, especially for a film that left the cinemas weeks ago. And another unheard of phenomenon - empty premium-location billboards - which I mentioned some weeks ago, is still the case and indicative of even tougher times ahead as companies prepare for a significant market drop.